STARCAR CEO TESTS BOLD STRATEGY WITH UNDERCOVER BOSS AT PRIME TIME ON RTL
Supply bottlenecks, staff shortages and the general consequences of the coronavirus pandemic - like many industries, car rental companies struggled with the economic problems of the time in 2021. The difficult market conditions also left their mark on Starcar Europa Service Group AG. Since the merger of the two large mobility companies Starcar and Europa Service, the past few years have been characterized by a challenging post-merger phase. However, it was precisely during this period that the management team opted for a strategy that is atypical for the industry: Growth and investment.
Jens E. Hilgerloh as an undercover boss in his stations
But what effect does this strategy have on the operating business? In the RTL Real Life documentary "Undercover Boss", Jens Hilgerloh, Managing Director of Starcar Europa Service Group AG for 27 years and current President of the Federal Association of Car Rental Companies, immersed himself in the day-to-day operations of the stations as a day trainee and potential new employee. "Experiencing our largest business areas through the eyes of a manager as an employee was incredibly exciting and informative," says Jens Hilgerloh. "I am delighted to have such a great and motivated team behind me. But we still need to improve in some aspects."
You can now find the entire episode of "Undercover Boss" in the RTL media library.
Please note that you need a valid RTL+ account to stream the show.
Jens E. Hilgerloh as an undercover boss in his stations
But what effect does this strategy have on the operating business? In the RTL Real Life documentary "Undercover Boss", Jens Hilgerloh, Managing Director of Starcar Europa Service Group AG for 27 years and current President of the Federal Association of Car Rental Companies, immersed himself in the day-to-day operations of the stations as a day trainee and potential new employee. "Experiencing our largest business areas through the eyes of a manager as an employee was incredibly exciting and informative," says Jens Hilgerloh. "I am delighted to have such a great and motivated team behind me. But we still need to improve in some aspects."
You can now find the entire episode of "Undercover Boss" in the RTL media library.
Please note that you need a valid RTL+ account to stream the show.
